Funnel Analytics
Full-funnel clarity for every MKA client — included, not upsold.
Our full-funnel analytics platform: paid, email, and store data unified into one live console, from first click to repeat purchase. Every MKA client gets it at no additional charge.
What we made
Funnel Analytics is the platform our client reporting runs on. It pulls advertising, email, and store data into a single model and shows the whole funnel live — spend, revenue, stage-by-stage conversion, and channel and creative performance in one place.
No spreadsheet stitching, no logging into four ad managers to reconstruct the picture. One console, current numbers, the full path from first impression to repeat purchase.
Why we made it
Rented dashboards force your funnel into someone else's template, and the subscription cost usually gets passed straight to the client. Worse, they tend to celebrate vanity metrics that don't tie activity to outcome.
We wanted every decision on every account to be made on live, honest data — as part of the service itself, not as an add-on line item. So we built our own and made it part of the engagement.
Where we use it
On every MKA Growth account. It's the console our Signal → System → Scale → Sustain loop runs on: weekly reviews, budget shifts, and creative calls are all made from it.
Client teams get the same view we use — one shared source of truth between your team and ours.
Why you might want it
If you work with MKA Growth, it's already yours — included at no additional charge. You see what we see, always current, with numbers tied to outcomes rather than vanity metrics.
And because we build it, it bends to your funnel — not the other way around. When your brand needs a view that doesn't exist yet, we add it.
Curious about Funnel Analytics?
Tell us about your team and what you're trying to see — we'll take it from there.